You don’t have to be shooting in the DMV to get the most out of working with a local partner. Far from it. From car spots to international documentaries to travel and work for companies ranging from Google to Volkswagen to American Express and, of course, the Federal Government, local production and post production vendors […]
Read moreUser experience and marketing are intimately intertwined. Marketing aims to create appealing messages and content to drive customer demand for a product or service, and successful marketing is based on UX. On the product side, good UX is the key to making desirable products for end users. Target audiences & strategies may differ, but the […]
Read moreA quarter of all U.S. newspapers have died in the past 15 years, reports the Poynter Institute. The demise of these news outlets means we must evolve, change and adapt in order to be successful communicators. With fewer journalists in fewer newsrooms, communicators need to connect effectively with remaining editors and journalists because they need […]
Read moreIf we go by traditional definitions, earned media is media coverage that you or your company received but didn’t create yourself, or pay for. Owned media is the opposite. It includes mentions of your brand that you created and paid for, like your blog or a social media site that you created and continue to […]
Read moreIn person gatherings are so 2019. Virtual is all the rage. This conversation with Axios will explore the importance of the mass pivot to virtual events amidst COVID-19 and how Axios, in partnership with brands, has successfully navigated that change.
Read moreIn the backdrop of the racial unrest in our country, marketing and PR agency leaders have a renewed desire to address diversity, equity and inclusion. Is being socially conscious simply part of the hiring strategy? Or, should marketers be intentional and reflect diversity in brand creative and content. Truth be told, the general market IS […]
Read moreLeading with strategy is key for agencies, but how do you move from an idea to a brand or communications strategy, and what makes them different? Join leaders from Ogilvy DC as we explore how to implement the right approach for your business and how to leverage each for maximum success. Learn how and when […]
Read moreIn public relations, every professional communicator shares a responsibility to deliver a positive return on their employer’s PR investment. In this interactive session, Ford’s Michael Young and Cision’s Mark Weiner define and explain public relations return on investment as an objective financial measure for private or public organizations. They will share their experiences and advice […]
Read moreKathy Baird, Senior Director of Global Communications at Nike, will talk on a range of topics facing marketers and brands in a free-flowing fireside chat. Kathy is responsible for creating activations through storytelling and immersive experiences that bring the brand to life on and offline. With her team of strategists and creatives, Kathy leverages the […]
Read moreIf you had a carefully planned social media plan back in January, you likely had to start from scratch by March. As the messaging changed, sometimes daily, the calls for greater authenticity through the use of each social channel evolved. Many organizations are still carefully exploring the right way to reach their audiences and the tones they need […]
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