Creative Directors Roundtable

A group of award-winning Creative Directors will discuss the challenges and opportunities currently facing creatives, where they are finding inspiration during these bizarre times and their outlook for 2021.  

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Six Years into the PESO Model

The PESO model was officially launched by one of our speakers, Gini Dietrich, when her book, Spin Sucks was published in 2014. Six years later it has become embraced by the PR industry as a best practice method for communicators to reach their audiences. What Is the PESO Model? The PESO model takes the four media […]

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Email Marketing: Insights from Practitioners

Leading email marketers will talk about the major trends, tactics, and strategies they are dealing with in the email space. What is working now for email marketing? How has the health and economic issues of 2020 affected their tactics? Topics to include: the latest thinking on email design and content, new technologies, mobile optimization, email […]

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What Brands Can Learn from Political Video

There’s no middle ground in politics— it’s a game of win or lose. With the coronavirus pandemic and 2020 elections converging in a perfect storm, the political world is adapting their video strategy at lightning speed. Drawing on twenty five years of experience with candidates including Joe Biden and Barack Obama, NGOs like the Bill […]

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Podcasting: Building a Brand

Missing Link, an emerging podcast media company, shares their insights and first-hand knowledge of creating brands by leveraging the fastest growing media platform that is podcasting. We will explore many aspects of podcasting that can help determine if it’s the right platform for your brand. • Why podcasting? • Is there room for yet another […]

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Non-Profit Marketers on Video: Case Studies and Insights

Three leaders in non-profit video will share their tips and insights about producing video for the associations and nonprofits. What is working for them? They will share their tips and case studies from the last six months, with an eye toward 2021.

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Content Marketing: Latest Thinking & Strategies

Top content marketers will share their latest thinking and strategies for content marketing from some of the leading brands and agencies. How is content marketing being used effectively in 2020? What is working? What isn’t working anymore?

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AMADC “Up-and-Coming” Marketers: Social Insights from Rising Stars

Join the American Marketing Association Washington DC’s District Current Young Professionals as they chat with some of the most impressive “Up-and-Coming” marketers from the DMV, who will discuss current social media trends and answer questions from the audience. The panelists will also share some of the hidden gems that they recommend you add to your […]

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SEO in 2020: The Latest Thinking and Trends

Search Engine Optimization is changing month by month — and continues to be a key marketing tactic for most brands, especially during a time of increased digital usage and work-from-home. Topics for this panel include: SEO for Mobile, Google’s latest changes, social for SEO, video growth, insider tips, and much more.

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Marketing Disruption: The Future of Marketing

This closing session on the first day of the summit will explore where marketing is going in 2021, and also where it is going in the next 10 to 20 years. Topics will include analytics, social media, artificial intelligence, virtual reality, and more. Bringing together leading marketers and technologists in the area, the panel will […]

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