Crisis Communications in A Post-Covid, Post-Election World

From sophisticated activist investors and NGOs to online campaigns and citizen journalists, no organization these days is immune from crisis. Most aren’t good at anticipating the “canary in the coal mine” and instead play Whack-a-Mole, responding to the symptoms not the cause. Adversaries have learned from the great grassroots organizers of a generation ago, taking […]

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On the Front Line of Public Health Crises: An Innovative Brand Strategy for the USPHS Commissioned Corps

When disasters such as COVID-19 strikes, the U.S. Public Health Service (USPHS) Commissioned Corps is there to provide critical and immediate services to those most in need. Learn first-hand from USPHS how they rebranded themselves and inspired Americans to pursue a career in the only uniformed service dedicated to protecting our nation’s health.

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Sales & Marketing Leaders Tell What They REALLY Need From Each Other

This panel will feature some of the top marketing and sales leaders in the Mid-Atlantic. They’ll share what sales needs and expects from Marketing — and what marketing needs from sales. The panel will be moderated by Institute for Excellence in Sales Co-Founder and award-winning Sales Game Changers Podcast Host Fred Diamond who started his […]

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B2B Marketing: The Latest Thinking

This panel will look at the newest strategies and thinking from leading B2B marketers, with a focus on how they have handled the past six months and what is working for them (and what isn’t working). Topics will include attribution, lead gen, social media, account-based marketing, analytics, and more — all with a focus on […]

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The Marketing Skills Needed in an Age of Disruption

2020 has been a year of massive disruption in almost all areas of marketing — not to mention day-to-day life. What skills for marketers are even more necessary now after the disrputions of the past year? What skills are becoming less important? How can marketers position themselves by learning and acquiring the new skills that […]

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Media Consumption in the age of COVID-19

With U.S. residents asked to refrain from social gatherings and to shelter-in-place during COVID-19 containment measures, consumer media consumption has shifted. Nielsen reports record increases in total TV usage, streaming subscriptions, and TV-connected devices. Digital and social media usage are at all-time highs. Other vehicles, however, struggle to reach and engage consumers. Join our panel […]

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A New Playbook for the CMO: Corporate Purpose

Amid the twin crises of a pandemic and racial injustice, the job of CMO is more challenging than ever before. Yesterday’s CMOs pushed product and ran ads; today’s CMOs have evolved to carry the mantle of corporate purpose. In an audience of belief-driven buyers, social good is no longer a luxury, but a table-stakes requirement […]

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Future-Proofing Your Career

This year has changed not only the workplace dynamic but the job security of many in our professions. Understanding how to future-proof your career, no matter what stage of your career you may be in, will be discussed in-depth, along with recommendations on how to set your own career goals and strategies to ensure long-term […]

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Creating Your Personal and Executive Thought Leadership Plan for LinkedIn

If you are trying to build your personal brand or that of someone on your executive team, it’s critically important to ensure you are fully leveraging LinkedIn to drive engagement with key stakeholders. In this panel, you’ll hear how two experts have built strategies for themselves and their leaders. They’ll share best practices, examples, and […]

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For Better Content, Unleash the Power of Talent

For the past ten years, our team at Portal A has created breakthrough content alongside some of the biggest creators and celebrities in the world, from Liza Koshy and Ryan Higa to Stephen Curry and Vin Diesel. Along the way, we’ve picked up a number of important lessons about how to collaborate with influential talent […]

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