Fire Up Your Words – Write More Powerfully and Strategically for Public Relations and Public Affairs

In this on-demand session, well-known PR writing expert Don Bates will provide an overview of today’s public relations writing; what it does; its benefits; the new formularies and rules; as well as the shortcuts to the new rules and the need for copywriting styles.

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Applying Learning Knowledge to Marketing

Join Mike deSimon, President of Mosaic Learning, as he discusses the nexus between learning and marketing. See how applying Computer Mediated Learning can create opportunities for learning and marketing products that doesn’t suck. Topics covered include: Nexus Between Learning and Marketing The Flaw of Average Computer Mediated Learning – AI/ML Opportunities Rapid Change that COVID-19 […]

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Pivoting for the Pandemic

Most communications campaigns and organizational messages needed to change once the quarantine began and the public’s concern about COVID-19 began to rise. These three communicators will provide how the pandemic has changed communications this year, and, perhaps, beyond for their clients or their organizations.

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CMO Round Table: The Big Picture

The CMO Roundtable brings together four top CMOs to discuss their outlook for marketing in 2021 — and beyond. This “big picture” panel sets the table for the marketing track by focusing on topics that will be analyzed throughout the day in breakout sessions. What trends are the CMOs closely watching for 2021? How has […]

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