User experience and marketing are intimately intertwined. Marketing aims to create appealing messages and content to drive customer demand for a product or service, and successful marketing is based on UX. On the product side, good UX is the key to making desirable products for end users. Target audiences & strategies may differ, but the […]
Read moreThere’s no middle ground in politics— it’s a game of win or lose. With the coronavirus pandemic and 2020 elections converging in a perfect storm, the political world is adapting their video strategy at lightning speed. Drawing on twenty five years of experience with candidates including Joe Biden and Barack Obama, NGOs like the Bill […]
Read moreFrom sophisticated activist investors and NGOs to online campaigns and citizen journalists, no organization these days is immune from crisis. Most aren’t good at anticipating the “canary in the coal mine” and instead play Whack-a-Mole, responding to the symptoms not the cause. Adversaries have learned from the great grassroots organizers of a generation ago, taking […]
Read moreMissing Link, an emerging podcast media company, shares their insights and first-hand knowledge of creating brands by leveraging the fastest growing media platform that is podcasting. We will explore many aspects of podcasting that can help determine if it’s the right platform for your brand. • Why podcasting? • Is there room for yet another […]
Read moreWhen disasters such as COVID-19 strikes, the U.S. Public Health Service (USPHS) Commissioned Corps is there to provide critical and immediate services to those most in need. Learn first-hand from USPHS how they rebranded themselves and inspired Americans to pursue a career in the only uniformed service dedicated to protecting our nation’s health.
Read moreThis year has changed not only the workplace dynamic but the job security of many in our professions. Understanding how to future-proof your career, no matter what stage of your career you may be in, will be discussed in-depth, along with recommendations on how to set your own career goals and strategies to ensure long-term […]
Read moreIn this on-demand session, well-known PR writing expert Don Bates will provide an overview of today’s public relations writing; what it does; its benefits; the new formularies and rules; as well as the shortcuts to the new rules and the need for copywriting styles.
Read moreJoin Mike deSimon, President of Mosaic Learning, as he discusses the nexus between learning and marketing. See how applying Computer Mediated Learning can create opportunities for learning and marketing products that doesn’t suck. Topics covered include: Nexus Between Learning and Marketing The Flaw of Average Computer Mediated Learning – AI/ML Opportunities Rapid Change that COVID-19 […]
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