B2B Marketing: The Latest Thinking

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Limor Schafman
Archana Mehta
Kevin Alansky
Sarah Nicholson
Jai Prabhakaran

This panel will look at the newest strategies and thinking from leading B2B marketers, with a focus on how they have handled the past six months and what is working for them (and what isn’t working). Topics will include attribution, lead gen, social media, account-based marketing, analytics, and more — all with a focus on B2B marketing in the current environment.