Be Intentional about Inclusion: The Long Road Ahead

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Sheila Brooks
Derek Walker

In the backdrop of the racial unrest in our country, marketing and PR agency leaders have a renewed desire to address diversity, equity and inclusion. Is being socially conscious simply part of the hiring strategy? Or, should marketers be intentional and reflect diversity in brand creative and content. Truth be told, the general market IS the multicultural market. We’ll explore an inclusive approach to tap into the power of the general market, a cultural boom in changing demographics. A fireside chat with Derek and Sheila.