Kathy Baird, Senior Director of Global Communications at Nike, will talk on a range of topics facing marketers and brands in a free-flowing fireside chat. Kathy is responsible for creating activations through storytelling and immersive experiences that bring the brand to life on and offline. With her team of strategists and creatives, Kathy leverages the power of sport to bring athletes, influencers and leaders together to inspire, engage and make the world a better place, inside and outside the company. She is a champion for causes and delves deep into social impact. Her work spans across Nike’s purpose initiatives including the Nike N7 collection, which brings visibility to and representation of Native people and Native designers, the Nike N7 fund, which is Nike’s commitment to sport and Native youth, and most currently Nike’s Get Out the Vote program. Kathy also serves as the Chief of Staff and Communications for Nike’s Native American Network.