How Social Media Has Evolved This Year and Where it is Headed Next

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Robert Johnson
Jason Molica
Emily Miller

If you had a carefully planned social media plan back in January, you likely had to start from scratch by March. As the messaging changed, sometimes daily, the calls for greater authenticity through the use of each social channel evolved. Many organizations are still carefully exploring the right way to reach their audiences and the tones they need to take. This panel will look at the current best methods to plan and prepare for a return for normalcy on social media, considering the moods in the U.S. and abroad, while developing next year’s social strategy.