Media Consumption in the age of COVID-19

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Saakshi Monga
Imani Greene
Victoria Sakal

With U.S. residents asked to refrain from social gatherings and to shelter-in-place during COVID-19 containment measures, consumer media consumption has shifted. Nielsen reports record increases in total TV usage, streaming subscriptions, and TV-connected devices. Digital and social media usage are at all-time highs. Other vehicles, however, struggle to reach and engage consumers. Join our panel of experts to ensure that your campaigns are using media wisely in the age of COVID-19.