On the Front Line of Public Health Crises: An Innovative Brand Strategy for the USPHS Commissioned Corps

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Natalie Adler
Angela Devlin
Whitney Anderson
Amber Channer

When disasters such as COVID-19 strikes, the U.S. Public Health Service (USPHS) Commissioned Corps is there to provide critical and immediate services to those most in need. Learn first-hand from USPHS how they rebranded themselves and inspired Americans to pursue a career in the only uniformed service dedicated to protecting our nation’s health.