Quantifying the Return on Investment for Public Relations

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Mark Weiner
Michael Young

In public relations, every professional communicator shares a responsibility to deliver a positive return on their employer’s PR investment.  In this interactive session, Ford’s Michael Young and Cision’s Mark Weiner define and explain public relations return on investment as an objective financial measure for private or public organizations.  They will share their experiences and advice in demonstrating and generating a positive return on your PR-ROI while using the launch of the category redefining Ford Mustang Mach-E as an example.