Shrinking Newsrooms, Fewer Journalists — What Does it Mean for Communicators?

On-Demand -

Bookmark and Share

Michael Freedman
Jerry Zremski
Alex Gangitano
Andrea Cambron
Stephen Lee

A quarter of all U.S. newspapers have died in the past 15 years, reports the Poynter Institute. The demise of these news outlets means we must evolve, change and adapt in order to be successful communicators.  With fewer journalists in fewer newsrooms, communicators need to connect effectively with remaining editors and journalists because they need story ideas and sources — good sources — with ever-shrinking resources.

This panel will not be a discussion on how we can save newsrooms and journalists’ jobs,  but will address the changing nature of newsrooms and reporting — and how professional communicators can help journalist and why storytelling cannot just be done on social media or on an organization’s website