Six Years into the PESO Model

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Gini Dietrich
Sukhi Sahni
Elizabeth Shea

The PESO model was officially launched by one of our speakers, Gini Dietrich, when her book, Spin Sucks was published in 2014. Six years later it has become embraced by the PR industry as a best practice method for communicators to reach their audiences.

What Is the PESO Model? The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. When you integrate the four media types, you may find you also have influencer engagement, partnerships, and incentive programs that extend beyond your internal walls. And when the PESO model is working at its best, it can help you establish authority.

In this session, Gini, will participate in a discussion with her peers on how agencies and organizations are using PESO today and how they are may be adapting the model during the pandemic.