The Marketing Skills Needed in an Age of Disruption

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Sue Keith
Greg Kihlström
Bridgette Darling
Judith Dye
Lauren Schild

2020 has been a year of massive disruption in almost all areas of marketing — not to mention day-to-day life. What skills for marketers are even more necessary now after the disrputions of the past year? What skills are becoming less important? How can marketers position themselves by learning and acquiring the new skills that will be demanded the coming years.