What Brands Can Learn from Political Video

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Glenn Greenstein

There’s no middle ground in politics— it’s a game of win or lose. With the coronavirus pandemic and 2020 elections converging in a perfect storm, the political world is adapting their video strategy at lightning speed. Drawing on twenty five years of experience with candidates including Joe Biden and Barack Obama, NGOs like the Bill & Melinda Gates Foundation, and brands like T-Mobile and Microsoft, Glenn Greenstein, CEO of MeanGreen Media, will share lessons from the political world to help drive your media production.