SVP Strategy and Account Services, R2i
As SVP Strategy and Account Services for R2i, Mary leads the combined account services and strategy teams responsible for working with our global clients to define and deliver high value, high performance marketing solutions. Mary brings more than 20 years experience helping businesses transform their marketing operations to become increasingly more customer focused in a rapidly changing and complex channel mix, evolving data sets, and ever-growing consumer control. Leveraging leading techniques such as customer journey analysis and design thinking to activate the moments that matter, Mary has led top brands to transform their market presence including: eBay’s social commerce engine, Microsoft’s global digital marketing transformation and the LG global lifecycle-driven website. Mary harbors a passion for cultural transformation and organizational development to help brands like Facebook gain an edge with customers by focusing and connecting marketing, technology, data, and culture on the right actions in the moments that matter most.