SaaS Sales Strategy Leader, Centro
Bill Hennesey has been with Centro for the past four years as a sales executive and is responsible for defining Centro’s SaaS Sales’ strategy, accelerating revenue growth, and improving operational efficiencies for brands throughout the East Region.
Bill has over two decades of experience within the Digital Media industry as a thought and sales leader. Before joining Centro, Bill led revenue focused activities in the Mid-Atlantic region for the Oracle Marketing Cloud and was a member of Eloqua, a marketing automation pioneer which was the first company acquired by Oracle as it built out their Marketing SaaS product suite. As a founding member of OMC, Bill was a top performer in bringing their converged AdTech/MarTech Cloud offering to enterprise level Marketing leaders.
Before coming to Eloqua, Bill was the General Manager of The Washington Post’s Mobile Advertising business unit and led their nascent Programmatic Sales business until 2012. He held a variety of Sales roles during the previous 8 years as a member of Washingtonpost.Newsweek Interactive (WPNI) where he consistently exceeded revenue targets and grew year over year sales growth targets by double-digit percentages every year.