CMO, Higher Logic
Kevin brings 20+ years of marketing experience to Higher Logic, with proven expertise in today’s modern approach to marketing, including: demand gen, digital, social and a strong connection with sales and customer success. Previously, Kevin was the Chief Marketing Officer (CMO) at Logi Analytics, the market leader in embedded analytics. Kevin also spent 12 years at Blackboard, where he worked his way up to Vice President, Digital Marketing and played a key role in numerous initiatives for the company, including integrating social media into the corporate marketing strategy, building an online lead acquisition strategy, and boosting website visitation through SEM/SEO.
Kevin acts as an advisor to tech startups in the DMV and served on the board of nonprofits DC SCORES and Playworks.
Kevin holds a Bachelor of Arts in Marketing from Muhlenberg College.