Chief Insights Officer, Cision
Mark Weiner helps clients make better data-informed communications and business decisions.
He serves as a member of The Arthur Page Society, a Trustee of The Museum of Public Relations and a Director of The Institute for Public Relations (IPR), for which he is the immediate past chair of the Measurement Commission. Mark is the 2018 recipient of the Jack Felton Medal awarded by the IPR for lifetime achievement in communications research. He sits on the Advisory Council at the University of Florida College of Journalism and Communications.
As Chief Insights Officer of Cision, Mark works with a global research team of analysts, developers and consultants in ten research hubs. The firm delivers research-based consulting to enhance corporate and brand reputation which fuels the world’s most admired organizations with the interpretive analysis, actionable insights and strategic guidance they need to set objectives, develop strategies and tactics, and stay on track over time, versus competitors and in light of best practice.
He is also the author of PR Data, Technology and Insights, due in early 2021.
Mark has held leadership positions in the communications research field since 1986. Prior to being the CEO of PRIME Research which was acquired by Cision in 2018, Mark led Ketchum’s Global Research practice before which he was SVP at Cision and CEO of Delahaye, the PR research firm he founded as Medialink Research in 1994. As a member of Medialink’s executive board, Mark helped to lead its 1999 initial public offering on the NASDAQ.
Mark authored “Unleashing the Power of PR” published by John Wiley, and contributed to six other books. He writes for international trade media and speaks often at such conferences as The Conference Board, PRSA, AMEC, IABC, The Arthur Page Society and more. Mark has presented to audiences in Australia, Canada, Peru, Greece, Denmark, Slovenia, Sweden, Brazil, The Ukraine, and the UK. He sits on the editorial advisory boards of PR Journal, PR News and PRSA’s The Strategist. In 2013, he was inducted into The PR News Hall of Fame.
His career began at the New York Times News Service and Tribune Media.