Global Insights Manager, Ford Motor Company
Michael Young is an insights professional who harnesses the raw power of analytics to establish PR value while continually shaping communication strategy to meet business goals. His extensive knowledge of the automotive sector and its complexities make him a go-to source for customer, cultural, future, product, brand, market, and purchase insights. C-Suite executives have relied on Michael’s insights on key global events for nearly 20 years. His unique ability to synthesize a myriad of inputs to tell compelling data stories has been utilized to navigate the financial crisis of 2009, tenuous labor negotiations, global product premiers, and most recently, the Coronavirus pandemic. Michael actively participates in business roundtables passionately sharing data strategies that protect and grow corporate reputation while driving new business value and purchase consideration.