Marketing Lead, Hatch Apps
Selina McPherson is the Marketing Lead at Hatch Apps, an automated app development platform empowering businesses to launch their own software. At Hatch Apps, Selina is a full-stack marketer, managing digital channels, targeted content generation, events, pipeline development, and conversion metrics.
Selina launched her career at a brand consultancy in San Francisco, working with executive teams at behemoths like Coca Cola and Godiva. For the past 8 years, she has specialized in smaller ventures, working with founders to build scalable systems that drive sustainable, data-driven growth. Selina has led B2B and B2C marketing for growing businesses in the health, fashion, IoT, and software industries.
Entrepreneurial by nature, Selina loves to build thriving brands from the ground up through strategic planning and integrated growth tactics.