Managing Director of Brand Intelligence, Morning Consult
Victoria Sakal is the Managing Director of Brand Intelligence for Morning Consult, a global data intelligence company delivering insights on what people think in real time.
She leads the company’s brand intelligence research, focusing on the intersection of data with marketing strategy, brand reputation, and consumer trends, and is an expert in distilling actionable insights to develop impactful brand strategies.
Prior to Morning Consult, Victoria served as an Associate Director at Kantar, integrating both quantitative and qualitative research with extensive landscape mapping to inform future-forward brand positioning and long-term strategic ambition and imperatives. Her client experience ranges from established industry leaders to high-growth tech companies and spans B2B and B2C organizations across industries. Victoria is a repeated co-author of WPP’s annual BrandZ reports.
She is a co-founder of the Institute for Real Growth, where she oversaw extensive primary and secondary research to create a new architecture for driving real, sustained business growth. Victoria has also conducted comprehensive research on organizational behavior, management theory, and innovation in social entrepreneurship under Wharton Management Department’s Adam Grant and its Snider Center for Social Impact.
Victoria graduated with honors from The Wharton School of the University of Pennsylvania and is a previous recipient of the Ian MacMillan Award for Excellence in Research and Leadership.